亚马逊Alexa是符合HIPAA的:下一步是什么?

Amazon Alexa HIPAA兼容设备的图像本周,亚马逊公司承认员工们在收听与Alexa的精选客户对话后,互联网引起了一些骚动。Amazon's voice-enabled assistant.

然而,the tech giant seems unfazed by the news,noting that employees only listen to a handful of recordings with the ultimate goal of improving communications.In fact,Amazon's data has allowed them to develop HIPAA-enabled "skills" within Amazon Alexa,allowing a select number of healthcare developers to begin creating for the platform.

那么,这对亚马逊在医疗领域的作用意味着什么呢?在语音助理在患者生活中扮演更重要角色的情况下,我们对医疗保健的未来能有什么期待?

相关:Top 15 Healthcare Marketing Trends for 2019

The Shift to HIPAA-Compliance in Amazon Alexa

亚马逊Alexa的客户可以启用“技能”来打开灯,启动咖啡机,了解天气,记笔记,read an audiobook,还有更多。Now,精选的健康开发商有机会为医疗保健消费者开发高级技能,宣布发布支持HIPAA的技能。

In other words,选择亚马逊Alexa Skills现在可以通过语音助手接收和传输受保护的健康信息。Amazon has likely made some major changes to the way it handles the data that comes through these new HIPAA-compliant apps (including employees' access to voice transcripts).Amazon's websiteincludes the following disclaimer with its new healthcare skills:

“这种技能可能允许医疗机构处理您的健康信息。使用您的Alexa设备的任何人都可以使用此技能提供的内容,但是为了保护你与这些组织的互动,your Alexa interaction history and activity cards associated with this skill will not be viewable in the Alexa App or via www.amazon.com/alexaprivacy."

Healthcare Skills You Can Try on Alexa Right Now

As part of its rollout for HIPAA-enabled apps,Amazon邀请精选的开发人员创建集成phi的技能,帮助患者获得他们需要的服务。manbetx电子电竞So far,亚马逊已经宣布6 new healthcare skills developed by big names including Cigna,Atrium Health,and Express Scripts.

以下是一些Alexa客户现在可以尝试的技能。

  • “阿列克萨,列出我的奖励。”任何Alexa用户都可以通过Cigna Health获得有关医疗保健和医疗保险的棘手问题的答案。Select Cigna customers (currently open to employees of American Eagle Outfitters) can enable Cigna Health Today and ask for specific information about their health plan.
  • “阿列克萨,what's my blood sugar?" Livongo for Diabetes' program members can ask Alexa for the most recent reading from their Livongo device.
  • “阿列克萨,where's the nearest urgent care?" Alexa users located near an Atrium Health or Swedish Health Connect can find the urgent care nearest to their location and even schedule an appointment at select locations.
  • “阿列克萨,where's my prescription?" 使用ServiceExpress脚本的客户可以通过Alexa跟踪他们的订单。

亚马逊的医疗保健大计划

亚马逊计划进军医疗领域并不是什么秘密。去年年初,亚马逊购买了自己的网上药房,PillPack。It also joined forces with Berkshire Hathaway and JPMorgan,announcing plans to create a low-cost healthcare plan for employees.In fact,这只是其中的两个a long list of healthcare moves from Amazon 2018 (detailed in Becker's).

Amazon's inclusion of healthcare apps that can collect and transmit PHI is likely a major part of this shift.在发射阶段之后,亚马逊可以开始将自己的产品和服务融入语音平台,manbetx电子电竞including its investment in the pharmaceutical industry and its developing health plans.There's no telling how far it may go.

What Healthcare Providers Can Learn and Expect

With only 6 HIPAA-compliant healthcare apps available currently on the Alexa platform,what can the rest of us learn and expect from Amazon moving forward?

Amazon's recent investment in healthcare is proof the tech giant believes voice search is a way of the future.Amazon's data points to the fact that patients are searching for health information online.And Amazon knows that customizing this information to each person's needs can only add value to a customer's experience.

未来几年,医疗保健提供者可以从语音助理看到更多信息。最积极主动的供应商和组织将获得最大的利益。虽然目前的技能只是通过邀请培养出来的,Amazon hopes to release more healthcare skills in the near future and invites developers to接收更新并提交潜在用例.

Otherwise,HCPs should be aware of the role voice assistants play in the lives of many of their patients.您可以通过改进搜索引擎优化来帮助提高出现在语音搜索中的机会。For the most part,医生,营销人员,医院领导层应随时了解情况,为今后几年的重大转变做好准备。

Stewart Gandolf
Chief Executive Officer & Creative Director at 万博备用网Healthcare Success
Over the years Stewart has personally marketed and consulted for over 1,457 healthcare clients,从私人企业到数十亿美元的公司。Additionally,he has marketed a variety of America's leading companies,including Citicorp,J沃尔特汤普森,Grubb & Ellis巴利完全健康,富国银行和大通曼哈顿银行。斯图尔特共同创办了我们公司,今天担任首席执行官和创意总监。他还经常在医疗市场营销方面发表文章和演讲。他的个人成就是由一个可爱的妻子和两个漂亮的女儿支持的。

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